McCann Erickson Russia
Customer profile - McCann Erickson Russia is a full-service advertising agency, affiliated with McCann Erickson Worldwide, one of the world’s leading advertising groups. The company started its activities in Russia in 1992. Since 2001 McCann Erickson Russia has been a part of ADV Group, one of the largest marketing communication groups in the Russian and CIS market. McCann Erickson Russia employs more than 170 professionals and serves large national and international clients.
The challenge - The fast growth of McCann Erickson business in Russia called for optimization of the agency management by implementing a single job costing & management system. The key issues were related to improving the cost control and getting a clear overview of job financial status and profitability, including information on time spent on jobs, purchases made and invoices issued.
After an extensive selection process, McCann Erickson chose the Deltek Maconomy Agency Solution that is already tailored to the advertising agencies’ business and incorporates the industry “best practices”.
The solution - The stage-to-stage implementation approach chosen by the customer considered consequential automation of main working sections. Such approach allowed to receive recognizable results in a relevant short period of time and guaranteed a smooth transition to a new information system.
The following Deltek Maconomy functionality was implemented:
- Client and job information management
- Job budgeting and quoting
- Job planning and traffic management
- Time and expense capture
- Job purchasing and accounts payable
- Job invoicing and accounts receivable
- Management reporting on clients, brands, jobs, employees and subcontractors.
The results - McCann Erikson has been using Deltek Maconomy ERP for over a decade now and they have experienced a number a key benefits such as:
- Receiving the required client and job information in real time;
- Accurate resource planning and time capture;
- Tight cost control;
- Flexibility and ease of use;
- Reliability & simple system administration;
- Support for mixed PC/Mac environment.
After positive business performance with Maconomy in McCann Erickson Russia, management team decided to implement the ERP solution to other agencies part of ADV Holding, like Lowe Adventa and Znamenka in particular.