Customer profile - TBWA MOSCOW is a large creative agency network with more than 300 office locations and 12000 employees worldwide. TBWA MOSCOW works with a wide range of Russian and international organizations and represents expert vision in brand development and their growth at the Russian market.
The challenge - In the middle of 2009 TBWA’s management team started looking for an ERP solution that would optimize internal business processes to ensure they work as efficiently as possible.
Among the requirements to meet there were two essentials - time and budget tracking which both make a huge impact on overall business performance of the company.
Maconomy Agency Solution features a fully integrated set of financial ledgers and job management functionality. But the critical factor for TBWA’s management team to prefer this ERP solution in comparison to other systems was that is designated especially for PR, Advertising and Marcom and suits their needs and requirements at best.
The solution - FTS consultants interviewed agency employees to analyze and define main requirements, thereafter basic business processes relevant for everyday operation were described. Due to the project schedule FTS consultants customized and adjusted ERP system Maconomy to meet customer’s needs. As a final step of the project TBWA’s key users participated in a training conducted by FTS.
The results - With Maconomy ERP system, TBWA employees use time sheets to register time spent on specific projects and team leads have the ability to track and analyze the figures to improve timing for future projects. Account managers get tools to keep customer and contractor contacts, estimate costs and contracts.
With budgeting module, executives get access to fully integrated managementreports on customers and agency projects. This provides users of all level with immediate access to essential and up-to-date business information.