Ogilvy Uses FTS Agency Solution for Integrated Agency Management - FTS
Success Story

Ogilvy Uses FTS Agency Solution for Integrated Agency Management

Key metrics

2006

year of the project

9

months lasted the implementation project

130

workplaces were automated

Summary

In early 2006, the Ogilvy Group decided to move all its European offices to the Deltek Maconomy ERP system, on which the FTS Agency Solution is based. One of the first agencies that switched to this system immediately after the head office in London was the Russian agency Ogilvy Russia.

ABOUT THE CHALLENGES

Among the main reasons for the implementation of the FTS Agency Solution system in Ogilvy Russia were the following:

  • The need to standardize the reporting of all Ogilvy companies
  • The need to increase the transparency of the office’s activities
  • The ability to conduct parallel financial accounting both by Russian and international standards.

The final choice of the ERP system was influenced by the fact that FTS Agency Solution is the only ERP solution on the Russian market developed specifically for advertising agencies considering the project-based specifics of their activities.

ABOUT THE SOLUTION

The Deltek Maconomy system was able to offer all functionality Ogilvy needed.

Among the selected system modules were:

  • Project management
  • Time tracking
  • Payments with clients
  • Payments with suppliers
  • Financial accounting
  • Traffic management
  • Budgeting
  • Accounting for fixed assets
  • CRM management

Within the Deltek Maconomy system, one could distinguish two major functional parts: working on agency projects and finance management.

ABOUT THE IMPLEMENTATION

The implementation project in Ogilvy Russia has been carried out by FTS consultants within 9 months. 130 workplaces have been automated in all major departments of the agency: customer service, creative team, production team, and financial department.

The main challenge of the project was setting up and automating double-entry accounting by Russian and international standards, as well as setting up corporate reporting by the standards of the Ogilvy Group.

IMPLEMENTATION RESULTS

The management of the company has noted quick access to timely and complete information on costs, revenues and profitability by clients, brands, and projects.

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ABOUT OGILVY RUSSIA

Ogilvy Group Russia is a leading full-service advertising agency serving both multinational and Russian companies.

The agency Ogilvy Group Russia was established in 1997 in Moscow. It is part of the international network Ogilvy & Mather, owned by the largest advertising and communication holding, WPP.

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