Ogilvy Uses FTS Agency Solution for Integrated Agency Management

ABOUT THE CHALLENGES

Among the main reasons for the implementation of the FTS Agency Solution system in Ogilvy were the following:

• The need to standardize the reporting of all Ogilvy companies
• The need to increase the transparency of the office’s activities
• The ability to conduct parallel financial accounting both by Russian and international standards.

The final choice of the ERP system was influenced by the fact that FTS Agency Solution is the only ERP solution developed specifically for advertising agencies considering the project-based specifics of their activities.

ABOUT THE SOLUTION

The Deltek Maconomy system was able to offer all functionality Ogilvy needed.

Among the selected system modules were:

• Project management
• Time tracking
• Payments with clients
• Payments with suppliers
• Financial accounting
• Traffic management
• Budgeting
• Accounting for fixed assets
• CRM management

Within the Deltek Maconomy system, one could distinguish two major functional parts: working on agency projects and finance management.

ABOUT THE IMPLEMENTATION

The implementation project in Ogilvy has been carried out by FTS consultants within 9 months. 130 workplaces have been automated in all major departments of the agency: customer service, creative team, production team, and financial department.

The main challenge of the project was setting up and automating double-entry accounting by local and international standards, as well as setting up corporate reporting by the standards of the Ogilvy Group.

IMPLEMENTATION RESULTS

The management of the company has noted quick access to timely and complete information on costs, revenues and profitability by clients, brands, and projects.