In this report, you can read thoughts on the future of the marketing agency model of the experts from SoDA, the Society of Digital Agencies, a global member-based network for digital agency leaders, creative visionaries and technology innovators. Readers will also have access to research trends that represent a state of the industry outlook from more than 100 agency and client-side executives.
The report was developed in partnership with Deltek, the leading supplier of IT solutions for PSO and project-based business. Authors candidly share how they’ve responded to the pandemic, their level of preparedness for disruption, and how to create a stronger business model for the future.
SoDA conducted a survey with agency leaders in Q4 2020 (October 9 – December 22) to better understand how they navigated the disruption in 2020, their financial performance for the year, operational pain points and priorities, and the initial outlook for 2021.
Look at some survey’s outcomes:
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